The biggest effect on skin ageing isn’t time, it’s your lifestyle & habits
The definition
Epigenetics: The heart of
Epigenetics defines the scientific study on how lifestyle and the environment can influence the ageing process of your skin.
Research on epigenetics shows that our genes provide a blueprint for biological functions, yet it's our lifestyle choices that largely shape their expression.
The research
Unprecedented clinical study on more than 60
At the origin was a clear and simple observation: despite having the same genetic make-up, the twins age differently.
The study has shown that epigenetics changes can dramatically increase signs of skin ageing. This is what Clarins calls Epi-ageing.
helping to neutralize 100%2 of the epigenetic modifications linked to lifestyle
The innovation
A new era of
Clarins unveils a transformative breakthrough in anti-ageing: the Epi-ageing Defense technology. This innovation harnesses the power of potent organic giant provençal reed extract, helping to neutralize 100%2 of the epigenetics modifications linked to lifestyle.
for smoother & younger-looking skin3
The skin care
The new, augmented Double Serum is guided by 5 years of epigenetic research.
Double Serum 9th generation is perceived more efficient as Double Serum 8th generation. It has age defying performance, giving an improved skin firmness and radiance but also reducing wrinkles and pores appearance.
This new iconic formula harmonises with your skin, employing a golden ratio that echoes your natural hydrolipidic balance.
The holistic approach
The 5 pillars
of ageing well
Explore the five core pillars conceptualised by Dr Olivier Courtin, General Manager of Clarins and learn to navigate the environmental factors that influence your natural beauty.
Step into our virtual world and explore elevated skincare powered by plants with trivia, experiences and exclusive offers. Discover beauty innovations with exceptional ingredients & make your life more beautiful.
Enter nowDiscover Epi-ageing Defense technology and how our Double Serum helps combat the effects of epigenetics on skin.
Epi-ageing is defined by Clarins as the acceleration of skin's aging process due to lifestyle and environmental factors such as UV exposure, pollution, and consumption of tobacco and alcohol.
Our research shows how these factors modify skin cell epigenetics, with a significant 44%2 increase in DNA-binding chemical structures that deactivate essential genes.
The result is a pronounced appearance of the six signs of aging. Forehead lines, dullness, visible pores, uneven skin tone, nasolabial folds, and sagging skin (ptosis).
Clarins’ Research proves for the first time that it is possible to challenge the effects of epi-ageing2.
Through epigenetic studies, Clarins developed a cutting-edge technology called Epi-ageing Defense, designed to target the signs of ageing caused by lifestyle and environmental factors. Clarins’ Epi-ageing Defense technology helps to reinforce your skin against ageing accelerators of modern life. The organic Giant Provence Reed extract fights against the daily environmental skin damage.
This innovative formula is designed to boost the skin’s vital functions, fight the effects of ageing and enhance the skin's barriere function.
For over 70 years, Clarins has been at the forefront of the European natural origin skin care industry, earning trust through a steadfast commitment to safety and the efficacy of our products. Our formulas, each subjected to over 250 tests & quality controls for every product, embody our dedication to prioritising natural origin ingredients. Celebrated for our use of more than 200 natural plant extracts, we meticulously select each for its benefits to skin beauty and sensory appeal. We pioneer skin care innovation, developing luxurious, plant-based skin care that caters to your ever changing beauty needs.
Our relentless pursuit of discovering potent botanical ingredients has secured our position as the leading European brand for natural skin care solutions.*
*Source: NPD BeautyTrends, total sales of 5 countries: France, Italy, Spain, Germany and UK, products sold in Perfumeries and Department Stores, Luxury brands, sales in value (€), over the period January 2022 to December 2022.
Clarins is committed to respecting nature and protecting biodiversity. We support local communities and purchase our raw materials in accordance with fair trade principles.
Clarins priorities the health of ecosystems by sustainably harvesting Giant Provence Reed through our DRAGONFLY programme, which actively protects biodiversity.
By choosing to protect the dragonfly, an emblem of ecological integrity, we commit to a five-year plan to restore and preserve the wetlands in France. Our innovations help to make life more beautiful, passing on a more beautiful planet.
1At Clarins.
2In-vitro test on fibroblast culture exposed to UV & pollution
3Consumer test, Multi-ethnic panel - 365 women - after 1 application
